Promotional Placement Doubles Game Sales

Telephia has reported that getting good placement on carrier decks increases mobile game sales — a result which should surprise no-one. Telephia’s new service Mobile Game Merchandising shows that mobile games promoted on a carrier’s New, Featured or Best Seller decks saw 90 percent more downloads than when those same games were not promoted. Those on the first page of the deck received 53 percent more downloads than when the same titles appeared on subsequent pages (although I wonder if the games aren’t moved down after a period of time, when they stop selling so well). Telephia goes on to say that EA Mobile and Gameloft dominate the top of Sprint’s deck. (release)
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