“I like Superman more than Spiderman…because Superman is wireless”
That message was sent by one of the Mobile Monday Delhi participants to a short code set up by Impetus Technologies, and was displayed on a screen behind the speaker. Momo Delhi began with the audience demanding more from their mobile device: better battery life, bigger screen size, location based services, multi-party video conferencing, better usability, PC-mobile compatibility, mobile social networking, faster GPRS access, and even for it to be a utility computing device. During the conference, there was a demos of bluetooth marketing, and questions were raised on whether such a solution can be used to close a sale. I also saw an interesting phone called Neonode N1 (more).
Presentations were made on mobile security, mobile payments, usability and adapting content to the mobile. Onyomo, which was also showcased, is a local search engine which also has an SMS based search option. Some of the presentations can be viewed here.
I facilitated a discussion among the audience with some of the issues that we have raised at ContentSutra. While discussing GPRS, we learnt that the operators are currently working on solutions for having GPRS settings enabled automatically. It was also mentioned that currently, there is little that GPRS has to offer to the masses: it’s mainly for the business user who needs to stay connected (I disagree). It was also felt that 3G will be a story of data throughput, not voice, and it is better to movie slowly to 4G, instead of bypassing 3G, because bandwidth needs to be raised slowly, and there is infrastructure compatibility. On gaming, it was felt that people who pay for gaming content are just plain ignorant – they aren’t aware of the numerous websites where quality mobile games are available for free – why should people be limited to the content that the operator chooses? A subscription model is best, and why should people pay both for the game, and then the download?
It was also felt that marketing needs to be reinvented for the mobile – it should be pull based, and contextual advertising is best. Credit was given to the operators – that they are not willing to share consumer profiles with marketers, though that forces marketers to broadcast messages instead of targeting better. People pay not for content but convenience, and a better search option for music might make things easy. Questions were raised about ownership of content when the phone is sold – should you be forced by DRM to buy that content again for a new phone? Connected gaming emerged as a means of monetizing games, and reducing piracy.
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