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Yahoo Carving Out Video Promo Market

At a media luncheon on Tuesday, Vince Broady, head of games and entertainment, gave an update on Yahoo TV and Yahoo Movies, both of which were redesigned last fall. Yahoo TV is now seeing 7 million unique visitors per month, he said, while Yahoo Movies is receiving 13 million.

Yahoo TV and Yahoo Movies are both used extensively as promotional tools for television content and movie trailers, part of an emerging Yahoo strategy we detail in a post tonight on GigaOM. Broady explained that Yahoo TV is bringing an increasing amount of network material — for instance, the first full episode of NBC’s Heroes was shown on the site. Broady did not go into detail about the financial arrangements of such deals, but said Yahoo is not always aggressive about monetizing them.

Broady did outline the company’s plans to zero in on a key advertising demographic, those between the ages of 13 and 34. “Rather than try to be all things to all people, which we still can do with search and personalization, now as a default we’re going to go with that younger generation,” he said.

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