Blog Post

Arzoo.com Signs Up Boxing Champion; Yatra Takes The Bollywood Route

Sabeer Bhatia’s travel portal, Arzoo.com will be sponsoring world boxing champion MC Mary Kom, according to a release at Agencyfaqs. The sponsorship amount has not been disclosed, but Mary Kom’s travel kit will probably sport the Arzoo.com logo. Makes sense for a travel portal to sign up an international sportsperson, since they must travel a lot, right?
Yatra.com has taken the Bollywood route – they’ve launched a promotional campaign around the movie Salaam-e-Ishq, with a co-branded TVC. Customers who book tickets via Yatra can get to meet some of those Bollywood stars from the movie.[release at Agencyfaqs]

4 Responses to “Arzoo.com Signs Up Boxing Champion; Yatra Takes The Bollywood Route”