For the rest of the 3GSM conference, I sat for the Content stream. The first session began with Neeraj Roy, MD & CEO of Hungama Mobile doing a Q&A with Viren Popli, Sr. VP -Wireless Interactive for STAR. This was among the best sessions of the content stream, largely due to Neeraj Roy’s objective questioning. Roy said that for any media, the entertainment industry has played a vital role in its adoption.
Popli feels that the content business has to be a seamless experience on the mobile device and there
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