Zennstrom, Euro Angels fall for wunderLOOP


Panama, Yahoo’s new advertising platform, and its super abilities, is not the only online advertising technology that is going to be making waves in 2007.

wunderLOOP, a Luxembourg-based behavioral advertising and content targeting company, is about to announcing a big round of funding that would allow the company expand and take on its bigger rivals.

Investors in the company include Niklas Zennstrom, co-founder of Skype and Joost, Klaus Hommels, a well known European angel investor is leading this round of investment, said to be between 7-to-9 million Euros. Samwer Brothers’ European Founders Fund and Howard Hartenbaum, an early investor in Skype and a general partner with Draper Richards are also participating in this round of funding.

Ulrich Hegge and Frank Conrad started the company – originally known as 7d – in 1999, but as the air leaked out of the last bubble, the company had a tough time trying to raise couple. Nevertheless, the original team – mostly mathematicians and psychologists kept working and developing the core technology.

Michael Kleindl, who had started Adlink, a European online advertising company that went public, became a strategic investor in the company. By 2001, the company had developed a system that was deployed at Bertelsmann G+J, and soon followed by T-Online.

Since then the company has signed up AOL (Europe), T-Online, Tiscali, Lycos, and Freenet as customers, and is now delivering 18 billion page views each month. Tom.com, a division of China-focused Tom Online is also a customer.

One of the reasons the company keeps getting more customers – apparently they have been able to boost their conversion rates by up to 500% and their advertising efficiency by up to 792%. Of course, there is no way for us to vouch for the accuracy of that claim.


Jeff Enderwick

After poking around, it isn’t 100% clear where
their technology attaches – at least to me.

Does it require integration with the portal (to capture search info), or does it somehow tap into the user’s online behavior (say with something

Om Malik

I am not sure who Blue Lithium’s customers are, but these guys seem to have a pretty good line up of paying customers, and are claiming pretty high conversions and more accuracy.

I am betting that by teaming up with large broadband players, they are getting the right number of eyeballs. 18 billion page views… not too shabby.

On the technolog front I am looking forward to digging into it, and spending more time with them when I hit Europe sometime in the very near future.


Hi Om,

What is the difference between this technology and what Blue Lithium is doing?

And if anybody wants to take down Google they have to get the eyeballs that Google gets. Are these advertising platforms viable for the Long Tail where Google is already and expanding w/ their Custom Search Engines

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