Zennstrom, Euro Angels fall for wunderLOOP

Panama, Yahoo’s new advertising platform, and its super abilities, is not the only online advertising technology that is going to be making waves in 2007.

wunderLOOP, a Luxembourg-based behavioral advertising and content targeting company, is about to announcing a big round of funding that would allow the company expand and take on its bigger rivals.

Investors in the company include Niklas Zennstrom, co-founder of Skype and Joost, Klaus Hommels, a well known European angel investor is leading this round of investment, said to be between 7-to-9 million Euros. Samwer Brothers’ European Founders Fund and Howard Hartenbaum, an early investor in Skype and a general partner with Draper Richards are also participating in this round of funding.

Ulrich Hegge and Frank Conrad started the company – originally known as 7d – in 1999, but as the air leaked out of the last bubble, the company had a tough time trying to raise couple. Nevertheless, the original team – mostly mathematicians and psychologists kept working and developing the core technology.

Michael Kleindl, who had started Adlink, a European online advertising company that went public, became a strategic investor in the company. By 2001, the company had developed a system that was deployed at Bertelsmann G+J, and soon followed by T-Online.

Since then the company has signed up AOL (Europe), T-Online, Tiscali, Lycos, and Freenet as customers, and is now delivering 18 billion page views each month. Tom.com, a division of China-focused Tom Online is also a customer.

One of the reasons the company keeps getting more customers – apparently they have been able to boost their conversion rates by up to 500% and their advertising efficiency by up to 792%. Of course, there is no way for us to vouch for the accuracy of that claim.

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