Panama, Yahoo’s new advertising platform, and its super abilities, is not the only online advertising technology that is going to be making waves in 2007.
wunderLOOP, a Luxembourg-based behavioral advertising and content targeting company, is about to announcing a big round of funding that would allow the company expand and take on its bigger rivals.
Investors in the company include Niklas Zennstrom, co-founder of Skype and Joost, Klaus Hommels, a well known European angel investor is leading this round of investment, said to be between 7-to-9 million Euros. Samwer Brothers’ European Founders Fund and Howard Hartenbaum, an early investor in Skype and a general partner with Draper Richards are also participating in this round of funding.
Ulrich Hegge and Frank Conrad started the company – originally known as 7d – in 1999, but as the air leaked out of the last bubble, the company had a tough time trying to raise couple. Nevertheless, the original team – mostly mathematicians and psychologists kept working and developing the core technology.
Michael Kleindl, who had started Adlink, a European online advertising company that went public, became a strategic investor in the company. By 2001, the company had developed a system that was deployed at Bertelsmann G+J, and soon followed by T-Online.
Since then the company has signed up AOL (Europe), T-Online, Tiscali, Lycos, and Freenet as customers, and is now delivering 18 billion page views each month.
Tom.com, a division of China-focused Tom Online is also a customer.
One of the reasons the company keeps getting more customers – apparently they have been able to boost their conversion rates by up to 500% and their advertising efficiency by up to 792%. Of course, there is no way for us to vouch for the accuracy of that claim.