Classic TV Serials Malgudi Days and Fauji have been made available online by Rajshri Media at rajshri.com. Malgudi Days is based on R.K. Narayan’s writings, and Fauji features Bollywood actor Shah Rukh Khan before he made his Bollywood debut. Rajshri will premiere one episode a day, and each episode is available for download at a price point of $1.99.
I went through some content on Rajshri.com and they’ve also introduced video advertisements. Interestingly, Fauji is available with English subtitles, and Mahabharat, which Rajshri had premiered earlier, is available in tamil, and also in Hindi with English subtitles. Spanish and French subtitles are also planned for Mahabharat, which, as per the release, has seen more than 500,000 streams. The TV content seems to be priced for ‘download to own’ at $1.99, and I don’t see much price differentiation within that segment, unlike that at Star’s broadband portal; the astrological content from GaneshaSpeaks is available at $0.99. Rajshri.com also has plans to unveil content (videos, wallpapers and ringtones) related to the Republic Day.
Related:
– Rajshri Introduces Download To Own Option; Video Ads, Astrological Advice Soon
– STAR Puts TV Content Up For Sale At Indya.com
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