So says IDC in a new report…though I am sure the likes of Helio and Amp’d will dispute that finding (in IDC’s defense, they only looked at top 10 carriers in U.S.). IDC says that Verizon is the new leader on data spending-per-customer basis, with $7.27 spent per-customer on data services in Q3 2006. Sprint Nextel, the long-time leader in this metric, came in at $7.15
Other findings:
— There are more than 229 million U.S. wireless subscribers who are spending an average of $6.00 per month on data services.
— Customer spending on data services contributed a total of $4.1 billion in revenue for 3Q06.
— messaging contributed nearly half the data revenue, while business- and consumer-oriented services and content constituted about 40%, and content and simple application downloads came to about 12%.
— About 20% of U.S. subscribers currently purchase at least one ringtone every quarter, therefore making ringtones the leading contributor to paid download revenue.
Some more info here.
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