Interesting this: U.S. Navy is launching a click-to-video mobile campaign on mobiles. According to mobile ad vendor Third Screen Media, which administered the campaign, running through Q4, the U.S. Navy campaign appeared on a variety of publisher sites across multiple categories, including sports, news, weather and entertainment. The campaign garnered more than 3 million impressions and a greater than 3% click-through-rate, it says.
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