Some Marketers Still Irked By Yahoo's New Ad System

Some small business owners who buy online advertising through Yahoo are irked by an upgrade to the internet giant’s ad system that is ostensibly designed to make it more stable and sophisticated, the WSJ reports. One company, Imagers, a family-owned Atlanta digital-printing business that spent about $10,000 a month on search-related advertising through Yahoo, said after its account was converted to the new system, Yahoo declined to let the company continue running some ads linked to specific keywords.
The system, known as Panama, allows search advertisers to bid to have their ads displayed when a user types in certain terms. In Imagers’ case, Yahoo wouldn


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