Monetizing Mobile Video With Advertising

TV Week has a piece on Napte Mobile++ focusing on the attempts of the industry to gain revenue through advertising on mobile videos. I covered most of the info when I was there, but this tidbit I missed: “Niche video-on-demand network Anime offers mobile video on Sprint for $4.95 per month and plans to explore advertising models this year with its subscription package. About 3,000 customers subscribe to the service each month and that number should rise to 5,000 shortly, said Kevin McFeeley, VP of affiliate sales and new media at The Anime Network.”

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