Kuju Exits Mobile Game Market

Game developer Kuju Entertainment has sold its mobile division and is moving out of mobile gaming, reports MobileIndustry.biz. COO Ian Baverstock blamed a number of factors for the company exiting mobile games, including: porting costs, low retail income and the “increasingly tight stranglehold” carriers have over the flow of content to the consumer. “We’re increasingly stepping away from mobile, we’ve found it a difficult market, one where it’s hard to make money…There are people who are making money and doing a good job, but it wasn’t for us.” There’s a lot of ways you could take this, but I think the most accurate is that mobile games require a different skill set than other games…in all areas, from development to distribution and marketing.

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