Cutting Edge Media To Sell Space For Star TV Sites; Zapak Invites Pitch From Interactive Agencies

Some news from the online advertising area: Cutting Edge Media has been appointed as the agency to market the new interactive websites of Star TV, Kbclive.com and Neosports.in (Neosports is actually owned by Nimbus Communications). The agency will sell space on the two sites. Media Vault has been apointed as the exclusive sales agent.
Reliance Entertainment’s gaming portal Zapak.com has called for a pitch for its online advertising duties. The company plans to spend Rs 15 crore for online ads. The Reliance ADA Group is planning to invest close to $100 million in the gaming venture over the next three years.

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