Twitter Goes Corporate

Your phone buzzes, and you learn your pal Suzie is out at lunch. It buzzes again, and you find out your web calendar is going through an outage. The wonders of invasive-by-choice technology!

What are we talking about? The observation that an increasing number of companies are experimenting with the free status broadcast tool Twitter. Twitter started as a casual SMS social updater from Obvious (nee Odeo), but for some, it’s getting a bit more serious. Today, the folks at calendaring startup 30 Boxes joined Technorati, Ma.gnolia, and other companies using the service to send out development and downtime updates to subscribers over SMS and IM.

30 Boxes co-founder Narendra Rocherolle previously noted in these pages his love for Twitter, calling it a tool for “capturing moods and moments during the day and sharing them with a circle of friends — a bloggy chat to go!” Today, Rocherolle cites three justifications for using Twitter as a corporate tool:

1) for some users there is no such thing as TMI,

2) Twitter is offsite, so it won’t go down when his servers do, and

3) users can message him and his team directly.

To me, only number 2 holds water, but hey…the social and the corporate are often one and the same for the startup crowd, so why should the tools be any different? The question is, would they use it if it weren’t free?

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