Online Video Advertising Heats Up

In this morning’s stories on NewTeeVee I mention no less than five companies whose name started with “pod”: PodShow, Podtrac, Podbridge, Podscope, and Podzinger. Seriously, they should just put smush those three letters onto one key on my keyboard! The funny thing is, the two companies I was writing about are named Kiptronic and Nexidia.

The stories: Kiptronic, a video and audio podcast advertising platform, has raised $4 million in Series A funding. And Nexidia, a speech recognition vendor, has what looks like a working model of the technology you’d need to do “AdSense for video.” So, while these companies’ names may not overlap, they have pretty complimentary technology, both taking smart and unobtrusive approaches to online video advertising. We’ll be watching that space closely.

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