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Google, which rolled out its videos ads test with MTV/Viacom last year, would now distribute advertising alongside videos from Sony BMG and Warner Music Group over its AdSense system to online publishers in a four-week test now underway, reports Reuters. Ads will be billed on CPM basis, unlike its other CPC systems.
As an example, WMG has themed video channels, and a site owner can embed it on a section of the site dedicated to running AdSense. Visitors then can click to watch ad-supported videos within the video channel on sites running the ads. Like before, the sites on which this program can run are chosen few.
Some more details on Adsense blog here.
Related: Viacom, Google To Test MTVN Clips with AdSense; MTVN Downloads For Sale