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I am not so sure the two were involved so hands-on with this deal as NYT makes it out to be, but nonetheless an interesting tie-up. It could be one way celebrity magazines and video sharing sites could work together and counter the meteoric rise of TMZ.com in Hollywood: Wenner Media, owned of Us Magazine, and video sharing site Veoh, backed by Michael Eisner, have done a deal to create a celebrity entertainment channel on Veoh, starting February.
Users will be able to watch and upload celebrity-related clips on either Veoh or Usmagazine.com…it is a rev-share deal. According to Janice Min, the editor in chief of Us Weekly, Usmagazine.com and its Veoh channel will aim at a specific demographic group (its audience of women in 20s and 30s), rather than directly challenge the likes of YouTube and TMZ.
Us Weekly, which intends to provide the bulk of the video content, will also retain editorial control over the user-uploaded clips, filtering out material that editors reject.
As NYT says, there’s some history here: In 2001, when Us Weekly faltered in its transition from a monthly to a weekly publication, Eisner and Disney bailed out the mag by purchasing a 50 percent stake for $40 million. In August, after Us Weekly had firmly established itself, Disney sold its share back to Wenner Media for $300 million.
Related: <a href="http://www.paidcontent.org/entry/talent-agencys-talent-fishing-deal-with-veoh-eisner-at-work/" title="Talent Agency