Amp'd Joins Mobile Ad Goldrush

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The New York Times (reg) has a piece on mobile advertising and the way it will subsidize content… it reports that Amp’d is planning an opt-in service that will give its customers free access to shows and other content in exchange for watching ads. That’s due sometime this year.
There’s also an interesting factbite on Virgin Mobile’s Suga Mama service: “Sugar Mama … compensates its phone users with free calling minutes for watching commercials, reading advertiser text messages and taking surveys from brands. Since last July, about 250,000 phone users have participated, earning a total of about three million minutes, said Howard Handler, chief marketing officer of Virgin Mobile USA”.

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