Just in time for quarterly earnings announcements, Yahoo has begun dispensing advice about personal finances in its latest bid to boost its own balance sheet. The new money management package, which debuted late last week is being offered as an extension of Yahoo’s decade-old finance section. The decision to open up its popular finance section to include “simple money matters” was to attract new advertisers — and challenge MSM Money for its existing advertisers. Launch advertisers include E*Trade Financial, LendingTree.com, Intuit TurboTax, Progressive Direct, and Quicken Loans. The new section includes tips for household budgeting, tax planning, careers, real estate and debt management — and a softer look than its investment-focused channel. Most of the content comes from outside sources, including WSJ, The Motley Fool, Kiplingers, Smart Money, Consumer Reports and CNNMoney.com. Yahoo’s 4Q earnings call is on Tuesday, January 23, at 5:00 p.m. EST. Release
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— <a href="http://news.com.com/2100-1038_3-6094693.html?part=rss&tag=6094693&subj=news" title="Yahoo Finance
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