Blog Post

MTV Wireless Head On DIY Ringtones

Greg Clayman, the SVP of MTVN Mobile Media, has written in his blog about a new ringtone service he’s found — Mobile17.com. Well, that was the catalyst, but the post goes on to talk about free ringtones and the effect on the music industry. It’s not doom and gloom…he points out that it’s still easier to buy ringtones and vendors will still have a larger selection of content, but he makes the point that ringtones by themselves aren’t enoug any more. “On the handset the move is from just pushing tones to providing tons of video, sophisticated WAP sites, connected applications, and other seriously added-value services. Off the handset I think the direct-to-consumer move is to make ringtones a part of a larger mobile content play. MTV sells tones, for example, but it’s the exclusive content, the news alerts, the simplicity of seeing a video you like on-air and simply pressing a few keys to own the tone, the overall integration, and other special sauce that differentiate us in the market.”

3 Responses to “MTV Wireless Head On DIY Ringtones”

  1. Ringtones in 2003!!!

    Wait! Is he saying that UGC and ringtones are going to be a big part of content offerings? Someone stop the presses, now!!!This post would have been enlightening 3 years ago.

  2. I know Greg personally, and I think he's exactly right. Ringtones will continue to be a viable part of the overall content offerings regardless of whether sites like Mobile17 take off or not.

    He's also right that it's really all about sophisticated WAP sites, connected applications, and other seriously added-value services. That's where the big profits and growth will be.

    The Hoff

    http://www.zannel.com

  3. Ringtones Are Going To Be Huge

    Wow! That would have been insightful about 3 years ago. Pretty indicative of why MTV's new media initiatives are stuck in 2003. That is, if you can get them to work to see how outdated they are.