It’s Getting Cheaper to Love Ma Bell

Didn’t take too long for AT&T to start showing why it’s good to be big: You can use your own network to clobber competitors in the pricing game. Friday morning’s salvo is an offer of free, unlimited in-network calls between Cingular (excuse me, AT&T Wireless!) cellular and AT&T landline accounts.

According to the AP story, the service covers about 100 million numbers, which are phones held by users who are suddenly saving money without doing a damn thing. Sounds like that iPhone just got a lot cheaper, one more excuse for Om to indulge himself come June. And VoIP providers who thought they could win by underpricing the incumbents? Welcome to round two.