China Sees Big Local Boost In Gaming Revenue


Lately, we’ve spent a lot of time talking about game sales in the States and the U.K., but the rest of the world is also flourishing. We took a moment last week to mention online gaming revenue increasing in the Asia/Pacific area, led by Japan and China, which is increasing steadily. What we didn’t mention, however, is that China’s online gaming revenue is going through the roof… locally.

According to Gamasutra, revenues for China’s online gaming industry are booming. 2006 saw a 73.5% increase over the 2005 numbers, and research firm IDC has estimated that it’s set to grow 30% a year until 2011. The best part of the whole deal is that a major portion of that revenue was earned by domestic Chinese game companies. There’s a reported 90 online game development studios in China now, and the market is still growing. This year China took in $839 million, $544 million of that was from domestic developers, $20 million from export and $158 million from casual games.


Jon R.

What? Piracy indicates a relative scale of untapped consumer desire in a country of blooming capitalism? Quick, someone tell the Western world.

Plus, this is totally cool. We’ll probably see most of those Chinese companies poorly copy Korean devs, who poorly copy the Japanese. It’s a whole new market of missing the point of interactive experiences whereby they make really pretty anime-style/FF Prettyboy games that require very little human input.

Actually, most of those games are probably just stylized screenshots of individual Chinese characters. The game is to remember just whether a 20-stroke monstrosity means “poultry” or “Under these circumstances, i would very much enjoy a handjob”. It’ll be called “Context: Desperate Plea for Literacy”.

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