Hype or not, the growing interest in mobile advertising has resulted in a growing skills shortage and a lack of qualified staff among mobile ad agencies, this article in New Media Age reports. The same shortage that has stunted growth in the online space has hit the mobile space, with similar and serious consequences. Agencies are guarding their skilled staff, and fear a war for talent that could exact a huge price in the form of high salaries. Enpocket MD, Dave Barker, was quoted as saying
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