Nearly 300 members of the digital advertising community packed a room at New York’s Yale Club for OMMA Magazine’s Agency of the Year Awards, which honors digital agencies’ media and creative work. AKQA took the gold for its work with Diageo’s Johnnie Walker brand, Coca-Cola, Visa, Microsoft and McDonald’s. The silver went to Digitas. R/GA was cited for its Web design and development work; RPA Interactive for breakthrough creative; and Universal McCann got a nod for excellence in media buying and planning.
Noting that AKQA won the silver last year, a Digitas staffer said “Next year’s looking good, depending on what happens with Publicis,” he said, referring to the French ad holding company
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