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Leading bollywood distributor and entertainment company Eros International has signed a license deal with Mauj Telecom to distribute its film-based mobile content. The financial terms are not disclosed, although the deal involves minimum guarantee revenues.
Eros wants to cash in on the growing mobile subscriber base in India. The company hopes there is immense opportunity to monetise Hindi film content through ringtones, wallpapers, songs and video clips.
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It is good to know that all content owners are converging into the digital distribution platforms like iTunes etc. While companies like Saregama & Music Today have put their catalog on iTunes quite a while ago, I came across this web site – http://www.shatatantri.com—which seems to be focussed on distributing Indian music, especially classical.
If Indian music is featured well and priced reasonably, digital platforms can really benefit the music lovers around the world. It is far easier to download from services like iTunes than buying a pile of CDs. Sadly, Indian music companies are yet to pay attention to quality of content (in terms of consistency in attributes like track names, artist names etc) and pricing (you may find that pricing on iTunes is higher than CD).