Eros In Deal With Mauj Telecom For Distributing Bollywood Content

Leading bollywood distributor and entertainment company Eros International has signed a license deal with Mauj Telecom to distribute its film-based mobile content. The financial terms are not disclosed, although the deal involves minimum guarantee revenues.
Eros wants to cash in on the growing mobile subscriber base in India. The company hopes there is immense opportunity to monetise Hindi film content through ringtones, wallpapers, songs and video clips.