Despite an aggressive GBP2.5 (US$4.9) million ad campaign, fronted by former Baywatch star Pamela Anderson, Virgin Mobile, the first to market in the U.K. with a broadcast TV service to mobile phones, has failed to gain much traction, according to this article in The Guardian. In fact, it quotes industry insiders as saying Virgin Mobile has signed up “significantly” fewer than 10,000 customers for its Virgin Mobile TV (VMTV) service.
Virgin Mobile
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