Obama Kickstarts Candidacy with Video

Barack Obama today launched his presidential bid using this year’s preferred method: an online video. The Illinois senator posted a Brightcove clip to his official site. “I’ll be filing papers today to create a presidential exploratory committee,” is the official announcement.

What does Obama’s choice of online video startup say about him? Well, the Brightcove player on his own site (with smooth options for email, download, and embed) is a classy choice. John Edwards went the man-of-the-people route using Rocketboom to publish to YouTube. Tom Vilsack gets the geek cred vote for using the videoblogger’s choice, blip.tv. So what’ll it be, Hillary? Maybe you can raise a little extra campaign cash with Revver.

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