Blog Post

CBS Plans Online Programming Strategy for Fall; In Time For Possible Online Upfront?

CBS plans to expand its strategy of making new fall shows available online before showing them on the TV network, network research chief David Poltrack tells Broadcasting & Cable. The challenge for CBS and other networks as they increasingly make shows available online is to make sure the tactic builds viewership, not cannibalizes it. Initially, it seems that viewers have embraced the idea to a certain extent. According to Poltrack, 53 percent of people who watched the networks’ rookie shows online prior to their fall 2006 launch are still tuning in to the programs on TV: