Even though they don’t garner a ton of notice (with the exception of Google, who does everything else as well), search engines make the Internet what it is today. Without the ability to index information and display it in an orderly fashion, we wouldn’t be able to find anything. Or, if we did, we wouldn’t find it in any timely fashion. When most people think about search engines, sites like Google and MSN come to mind, but there are plenty more where those came from. There are numerous specialized search engines that can help you find the best deals on office supplies or even find a new job. In fact, there are search engines for just about everything except gaming… until now.
Our friend Liz Gannes from New TeeVee pointed out this article on Venture Beat about Wazap, a specialized gaming search engine which has just raised a second round of funding, to the tune of $7.9 million, in order to launch in the U.S. The site was originally launched in Japan in 2004 and has been growing rapidly ever since. Today, Wazap has 11 million uniques and 200 million pageviews for its Japanese and German sites in a month, and those numbers will continue to rise as it hits the American market.
What Wazap offers to gamers is an engine designed to not only find sites for the games, but also find news, editorials and hints on how to play. It’s amazing that this hasn’t been done before, as it’s definitely targeted at a very net-savvy market that’s growing in leaps and bounds. What Wazap can offer is pretty intriguing, and as a gamer, I look forward to using it because the information it provides is completely relevant to what I’ve searched for, instead of making me wade through page upon page of scams, auctions and fan fiction.
For those readers who are interested, there are currently pages available for Germany, Japan and China on the Wazap site.