NPD Sales Numbers Are In: 2006 Sets New Record

So, the NPD Group, a marketing and retail statistics firm, has released its December sales numbers, which include full 2006 stats as well, and it appears that last year was our best yet. The overall sales numbers for 2006 were up 19% from 2005, bringing in a total of $12.5 billion as compared to $10.5 billion from the year before. With the way things are going, we may be just looking at the beginning of a new trend of increased sales. Let’s take a more in-depth look at the numbers.

As noted earlier, overall sales for this year totaled $12.5 billion, but how does that break down? Hardware sales were at $4.6 billion, which isn’t surprising considering the launch of the PS3 and Wii, with $1.6 billion of those coming in December. To be more specific, console hardware sold $2.9 billion, $1.1 billion in December, whereas portable hardware sold $1.6 billion, $488.7 million in December.

Software sales totalled out at $6.5 billion for the year, wihch brings us up 6.5% from the 2005 amount of $6.1 billion. Decembers software sales were up 5.4% to $1.7 billion from $1.6 billion the year before. Console software was up 2.6% from last year at $4.8 billion where it was $4.6 billion, but the December numbers were about even. The portable software sales saw a much larger jump of 18.8% to $1.7 billion from $1.4 billion, with $521.6 million December 2006 sales as compared to $439 million in 2005. Finally, accessories saw an increase of 18.9% overall to $1.5 billion from $1.2 billion.