Blog Post

Consumer Durable Manufacturers Going Online; Godrej To Launch E-Commerce Portal

Update: Offline channel conflicts hamper online sales of consumer durables, and 30,000 units are sold online as compared to 10million offline. Online sales, however, are growing at 30-35%. NRI’s account for 60% of online sales according to Arindham Bose, Head of Online sales, LG Electronics India. Mirc Electronics is developing their own website, as are two Chinese brands. More here, at the Financial Express.

Godrej & Boyce plans to launch an e-commerce portal – godrej-lifespace.com, reports Business Standard. The site will primarily cater to people in the 25-30 age group, and allow NRI’s to gift Godrej products.
I wonder if there’s a move on to replicate the airline ticketing model here – manufacturers will put up their products and deals and e-commerce portals can aggregate these deals and offer distribution services. More manufacturers will have to come on board, though, and distribution of physical goods isn’t the same as mailing or emailing tickets. K Vaitheeswaran, COO of Fabmall had said at the IAMAI e-business summit:
The movement of goods in the country across state boundaries is a problem – if you move a mobile phone to deliver Bangalore to Kolkata, it gets stuck at the check point at Bhubaneshwar.