Business 2.0has an article on mobile TV, which points out the interest in the industry to provide mobile TV and asks the pertinent question of whether consumers will be willing to pay for it.
“You’ve got a bit of a disconnect between the current pricing of these services and the fact that this is still an early phase in the market, and there is somewhat of an unwillingness to pay up on the consumers’ end,” says Linda Barrabee, an analyst with the Yankee Group. “The mobile market is still primarily about voice, then messaging.”
The article goes on to quote ABI Research as saying that “what was a $50 million industry back in 2005 will be worth several hundred billion dollars by 2011. And ABI believes advertising revenues from broadcast mobile video will dwarf subscription revenues from these services”. That’s a pretty big call.
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