AT&T has signed its first content deal for its three screens strategy — annual music festival Swampstock 2006 will be shown on Cingular Wireless as well as the AT&T blue room on the web and AT&T U-verse TV. Credit card copmany Chase Card Services will be the sole sponsor of the concert, and therefore the first advertiser AT&T has signed on across all three screens as well. More at PaidContent.
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