Global Infocom Ltd, which owns Jaaydaad.com, has sold a 10% of its paid up capital (3,00,000 equity shares) at Rs.110 per share to DMC International.
Jaaydaad.com is an online property consultant with an offline real estate franchise network. They are planning to organize real estate Expo’s in India (17 cities) and abroad (12 cities), as well as a listing of properties (Jaaydaadnama), a real estate academy called Jaaydaad University, a real estate TV show, real-estate fund, among others. DMC International (formerly DMC Vaults) is a player in the safety solutions market and is looking to develop real estate in Tier II and III cities in India.
Online to offline is the name of the game in India. Very soon, the larger, listed, offline players will look at the Internet (and mobile?) as a means to facilitate interactions with their consumers. When that happens, online properties will be up for grabs.
Related:
– Jaaydaad.com To Open 600 Franchises; Hires Vishaka Communications For Promotions
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