Blog Post

PayPerPost Buys Performancing & Then Changes Mind

Updated: Jan 5, ’07: See the post below for the earlier news. Now PayPerPost has changed its mind in an embarrassing about face, and has canceled the proposed acquisition of some part of Performancing. It says the metrics platform was not what it was looking for upon further inspection. Whatever. Here’s a lesson: don’t announce LOIs.
Original post: Dec 28, ’06: The controversial blog payola firm PayPerPost has bought out selected assets of Performancing, aiming to bolster the campaign measurement capabilities it offers advertisers, reports ClickZ. Performancing has a network of 28,000 bloggers, it says, and provides a free blog analytics service called Performancing Metrics.
Performancing, which launched in 2005, also runs a free classifieds platform mainly used by entrepreneurs seeking paid blog writers. This marketplace also will live under the PayPerPost umbrella.
Release: PayPerPost will not acquire two assets including the Performancing for Firefox blog editor technology and the Performancing Partners ad technology. The two assets will migrate to a new brand.
Related: Blog Payola Firm PayperPost Gets $3 Million Funding