Universal Music Enterprises has signed a multi-year licensing agreement with Akoo for its m-Venue music service…this is for the entire UMG catalogue, both audio and video. The service is sold as an ambient music service to businesses (for example, this effort with McDonald’s) with the added bonus the customer interacting with the music service, allowing promotional activities. Customers can queue up songs using SMS or mobile internet similar to a jukebox, find information and buy content on the song playing, and eventually order full track downloads. The Universal agreement doesn’t cover the downloads, it’s a straight licensing fee, and when the service is launched a new revenue-sharing agreement will be required. This is the first agreement for Akoo, but agreements with other labels are in the works.
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