Macworld ’07 Predictions from The Apple Blog


With Macworld ’07 only a few days away and rumor sites incessantly churning out rumor after rumor, the last thing you probably want is a bunch of Mac geeks giving their completely uninformed opinions on what will transpire in the keynote. If that’s the case, we’ll see you on Tuesday when you can get the real deal on what’s going down with by-the-minute live coverage. However, our opinions are so differing that someone will have to be right about something, and so we decided to give you our motley guesses as to what will be adorning the tossed-aside packages in millions of Mac geeks’ homes come Tuesday.

Julian Bennett Holmes

Steve will start the keynote with his usual rundown of news and a few sales and market share figures. As no new iPod will debut at this expo, he’ll give us numbers on those.

He’ll segue into hardware announcements, and then move onto software, with iLife and iWork annoucements first, and then Leopard news.

He’ll start with the iTV, which will be released at Mac Expo. It won’t function as a DVR. In fact, the only thing about the iTV that Steve didn’t mention at the Showtime event will be that videos will now be sold on the iTunes store in high definition, and it will have a new name, of course.

Then he’ll move on to talk about the Apple Laptops. The MacBooks and MacBook Pros will be consolidated into one line, with 13″, 15″, and 17″ models. They’ll look mostly like the current MacBook, with no aluminum in sight, and it will have the MacBook’s keyboard and magnetic latch feature.

We’ll also see a slightly upgraded Mac Mini, which will return to its previous pricing configuration of $499/$599.
Then Steve will announce iWork ’07, which will include Numbers, a new spreadsheet app.

iLife ’07, on the other hand, will have no new apps, and nothing huge except for big changes in iWeb to make it much more capable. Apple is going to position iWeb as a tool not just for absolute beginners. The new iWeb will allow users to edit the actual code if they want.

Then, he’ll start to wrap up, before telling us he’s got “one more thing.”

This “one more thing” will be the announcement that Leopard will come out right away, with “top-secret features” including portable home folders.

Steve will end the Keynote with a performance by some minor artist who’s new to the iTunes store. Just as everyone is about to leave, Steve will tell us that he’s got “another thing.”

This will be the iPhone, of course. The iPhone will ship right away, with Cingular as the carrier. It will come in two models (4GB capacity, in white, and 8GB, in black or white). And it’s called iPhone.

Noah Brimhall

iPhone: The hype machine is on overload, and Apple has done nothing to feed it. I agree with Jon Buys, it’d be really nice, but I won’t believe it till I see it.
iTV: The new name will not include the word TV, I’m thinking Airport Video. It is going to be available same day and I think the price will drop, because I don’t think a $299 device is the right price point.

Leopard: All features will be described and a release date (sometime late winter or early spring) will be announced. It will get a new UI, but it will have as many new problems as it solves..

iPods: No new iPods, but they are going to announce some insane sales numbers.

Macs: Not a lot will happen here, besides a few speed bumps and feature boosts. Maybe a price drop on the Mac Mini.
Other: Steve will say boom 0 times (because he saw the youtube video). He will say boo once, but will stop short of the m. No crazy console or or VOIP iPhone.

Jon Buys

iPhone: It’d be cool, and Steve will make a good show of it if its really there, but I’ll believe it when I see it. It’s been nothing but talk for so long I’ve stopped listening. Though, if it comes to pass, I think Steve will take a call on stage right in the middle of his keynote, he’ll be talking away on it, and then someone will notice that its an Apple branded iPhone!

iTV: Announced last year, so we will definite see somthing on this, and like Richard Neal said, its probably going to be the new Airport Extreme, acting as a wireless base station. But really, I’m hoping that we’ll see an upgraded Airport Extreme. Its the one piece of Apple hardware that has not seen an update in a long time, so maybe pre-n or MIMO or something like that? Also, new Airport cards in the new hardware to take advantage of it, though they’ve already been phasing those in.

Leopard: Another definite. Apple’s not going to let Microsoft get the jump on them with Vista. They are going head to head, and its going to be a heck of a fight.

iPods: Will we see the new touch screen iPod? Again, not very likely.

Macs: Speed bumps all around!

How many times Steve says boom: 16, based on my highly scientific predictions (random number out of my head)

Nick Santilli

iPod – I’m not sure there’ll be an apples – apples comparison between the iPod and Zune… When the iPod launched, mp3 players were relatively new things, not the hot button item they are these days. So compared to the zune’s launch in a hot market, the relativity would be up for attack. (my $.02)

I’m sure we’ll hear about the Zune, but I don’t think there will be comparisons of the numbers.

If they DO announce new ipods – it’s been like 3 months since a new model was announced, WE’RE DUE! – there’d better be an enhanced interface – per my recent post – as one of the new features.

Leopard – It’ll get a Q2 release…The last thing apple needs is to force an early drop and have lots of problems. They’re already ahead of Vista in so many ways, I don’t think they’ll feel the need to completely prove themselves. Think we’ll see some of the ‘top secret’ features alluded to before? Hmmm, wonder if some of those ‘features’ are cover-flow esque apps that Apple’s working a deal on integrating…?

iTV – I think we’ll get a demo of features, and a release date of Q2. $399 for the price. Name? iWatch…. haha, Maybe something like Airport Hub, you know, something that encompasses the collection of the media over the network.

Macs – It’s doubtful we’ll see anything new…Maybe a couple price drops. Possibly with the recent disappearance of stand alone iSights, we’ll see new Cinema Displays with cameras built-in, but nothing drastic.

iPhone – If we don’t see it beforehand (doubtful) then I don’t think we’ll see/hear about it at MacWorld. Honestly, it’s been rumored/hyped for so long, I could care less at this point in time. Wake me when it’s reality.

Boom – Zero Booms. Maybe a Booyah or two when talking about Vista’s lagging behind OS X.

Brian Warren

iPods – Expect lots of Zune jabs regarding sales figures. (Zune is #63 on Amazon’s topsellers, behind all sorts of stuff, including last year’s nano, and an Apple iPod USB power adapter)

Leopard – Available on or before Vista ship date. Feature comparisons galore, new features that will make Vista look out of date before it even ships.
Boom count: 13.

No new macs.

iTV given a name and release date – early spring.

Richard Neal

iPhone: There’s been too much hype for the iPhone for it not to be announced, I’m sure I speak for the whole Mac community in saying that I’m tired of all these rumors. I’m guessing Apple will either stick to Cingular or rent network time from them, as much as I’d love to have it on Verizon, it’s not going to happen.

iPods: Nothing as spectacular as a touch-screen, widescreen iPod, just a lot of talk about how good the iPod did in the holiday quarter, and definitely some new movie content on the iTunes Store.

iTV: Pretty much the same as what was previously announced, although it’ll have 802.11n built-in for hyper-fast video streaming from any of the recent hardware.

Macs: Nothing new, except for the possibility of a small Mac mini bump or price drop. 10.4.9 will drop, adding support for the 802.11n AirPort cards, which will become standard across the line-up, and available as an upgrade for users of older computers.

Leopard: Macworld is the prefect time for the unveiling of the top secret features, which will include ZFS support, and a release in March-April.
Other: 5 booms, one of which to exemplify the speed in which 802.11n will stream movie content to your iTV. iLife and iWork will receive minor upgrades, with Charts, a spreadsheet app, making iWork finally a real competitor to Office. Cinema Displays will get an integrated iSight and a price drop.


yves di maria

My prediction:

Apple inks a MVNO deal
They take zero margin on voice minutes
They release their iphone with the best mobiel voice offer ever as they take no margin (even some dumping is possible as they could cover by the margin made by selling the phone)
Phone has fully integration with PC.
They sell millions as they would have : the best device, the best mobile voice offering, they would leverage itunes,im,ilife, ieverything and also sell more apple pc…

Done !

Steve, I can do this for you in Europe…..


I reckon that they’ll introduce a completely new version of keynote with loads of new features, and lots of new transitions that will be based on Leopard’s Core Animation technology

Grant (divigation)

@Andrew: Isn’t it amazing how all anyone could dream of was the true video iPod for the longest time, then the iPhone rumor took over and now there is barely a pulse left to discussion of a true video ipod. Funny how things change.

@Chris Ryan: What is iMovie if not a video application? Wouldn’t it be sad if Madonna was the next washed up pop star to jump in bed with Apple and Bono. Though McCartney would be a better one to bring in when they announce the release of the full Beatles catalog on ITS. I expect some big partnership news as well, hopefully something useful and not just movie studios.

@Chris D: I like this input for the 21st century idea, I hope you’re right (though something more functional than the Wiimote of course).

Chris D.

I really woud love to see a side by side chart of Microsoft OS releases to Apple OS Releases of say the last decade or two, then a specific focus on OS X releases.

As far as product releases who knows… I think an iPhone is necessary to cater to the growing Mac user community, especially those who need something that works better with their Mac than a Windows Mobile enabled Treo. There has been talk of Apple exploring OS X in a variety of devices, I think a OS X Mobile is long overdue. Home on Phone??? (introduced by animatronic E.T.)

iTV (whatever its going to be called) obvious for the most part, I wouldn’t be surprised to hear a whole lot about HD, Partnerships with Movie companies etc. Maybe it will use the new HDCP spec and have some tie-ins to Leopard that we are completely in the dark about.

Which leads to the thoughts a new iPod will be seen. If HD content is going to be for sale on the iTMS then you better believe real Video iPods are going to be available too. Products like the following offer (DivX/MPEG4) HD (up to 1080i) component video out, its not too far out to think Apple should be offering the same with a built in screen.

All the Mac models, I don’t see much happening… Maybe a speed bump or 8 core Mac Pro. Don’t see this being a huge part of the Keynote.

iLife, it would be a little troublesome if Apple didn’t provide some serious new qualities to the iLife suite, though some are near perfect I would say. Perhaps some suite wide intergration for better assets management or time machine functionality… who knows but Apple needs to deliver if they plan for people to purchase an upgrade.

Ok so completely ridiculous speculation based prediction. New type of input device!. I think a keyboard and mouse is completely antiquated. They were developed to use very (now) primative machinery. The Apple version of the Wii remote? who knows… but it is being addressed. Jeff Han addresses it directly.

Chris Ryan

Expect a video application in iLife 07. Now that iPods can display Video, expect more video apps. Maybe iVideo?

Sales figures will be good…as with the usual traffic report at the Apple Stores…

Also expect to hear more partnerships with big companies.

Madonna may make a guest appearance…


Ok here’s my question about the Apple phone (no, it won’t be called “iPhone, Linksys owns that, remember?): I have Sprint as my carrier, and Sprint has it’s own music store. Tracks are $1.99, and of course the data charges. My Samsung A900 can play MP3 files–just not MP3 files that aren’t from Sprint.

So I highly doubt Sprint would carry an Apple-branded phone, since said phone would most likely have some iTunes integration, and if it does, then no one has to use Sprint’s store, which means Sprint potentially loses a revenue stream.

Other carriers have their own music services, so why would they carry the phone too? Most phones ship with features that have been shut off and I doubt Apple would bother designing a product that won’t do whatever it is they build it to do.

Grant: as far as being blindsided, I’m predicting the much-rumored-but-now-forgotten “true” video iPod :)

Grant (divigation)

No one thinks that we will be blind-sided? It is amazing how often Steve’s keynotes catch EVERYONE off guard with some big thing and every time all the predictions roll out without consideration of the fact that none of us know a damn thing and something will knock our socks off that we don’t see coming in the least. I just hope that it is either affordable (by Apple user standards) or not necessary for my life at this point.

My prediction is that Apple never makes a cell phone while Steve is at the helm and that he will knock our socks off with something that will take a full hour to explain and demonstrate.

Boom count: 0.

Andrew Burke

Here’s my prediction for this year’s Macworld show stopper.

There will be a totally new iMac. It will have 17, 20 and 24 inch screens as before. It will be all in one as before, only this time the height will be barely more than the height of the screen, and it will be much wider to accomodate the speakers on either side.

The iMac will be all metal with rounded edges. The sides, top and bottom will be a metal grill to help cooling. There will be no ports or buttons on the back. The base of the stand will house the ports and the iPod connector, and the power cord will enter the rear of the base and travel inside the upright and into the Mac. The wireless keyboard and mouse will also be metal; they will dock with each other and then to the front of the base for recharging.

There will be black bezels above and below the screen; they will hide the iSight camera, and the remote and ambient light sensors.

There will be an optional super-remote, also metal, that contains its own wide screen display so that media can be managed without on screen displays marring the experience of viewing movies etc on the Mac. When the remote is inserted in the side of the Mac for recharging: calendars, contacts, images and documents will be copied over to the remote. They can all be viewed on the remote, or plugged into other Macs and MacBooks for viewing and editing.

There are no switches or buttons on the remote apart from a discrete hold switch; the five inch screen is also a crude camera that senses the user’s thumbs hovering just above the surface, gestures are used for navigation and selection.

Two accessories will be available to encapsulate the remote when it is away from the Mac. One contains a speaker and microphone as well as other electronics, turning the remote into a cell phone. The other contains a lens and seven megapixel sensor, turning the remote into a digital camera.

The wireless keyboard from the Mac can also communicate with the remote for creating and editing documents away from the Mac.


The iPhone IF it does get announced will not meet any of the expectation 90% of the ppl have put out there. I hope its announced but thats it. Give them more time to make it better. This is a phone we are talking about, and new territory for Apple.


Ok…here’s the real deal ;-)
1) Number review.
1) Updated iLife with each app getting something, especially more podcasting features.
2) Updated iWork with a spreadsheet and database added (replaces Appleworks)
3) Leopard review/preview/date.
4) iTV intro, shipping now or shortly.
5) Announces the exclusive Beatles deal including a Beatles iPod bare or loaded with every Beatles song ever recorded. Gets McCartney on iChat for an interview.
6) Get’s up, announces one more thing, pulls out an iPhone, continues his live video chat with Paul where he announces that in addition to songs, all Beatles movies are now available for download and streaming over iTV.
7) Demos the phone features and announce price/availability.
How’s that for a lively MacWorld keynote?


I reckon if he does do the on-stage with the iPhone he’ll do something mad like ask for an audience members mobile number and ring em in real time just for fun.;)

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