Nielsen Ringscan has announced the top-selling mastertone and polyphonic ringtones in the United States for 2006, in a release that includes Nielsen BDS and info on the overall music market…which can be summed up as “consumers moving from physical sales to digital music”. It should be noted that the mastertone chart is only for the last four months of the year.
The top-selling mastertone was Smack That by Akon, which sold 1,574,362 units. Compare that to the top polyphonic ringtone — the Super Mario Bros Theme — which sold 747,900 over the whole year, and it becomes clear that mastertones are now the ringtones of choice. In fact, the 10th top-selling mastertone (Walk It Out by DJ Unk, selling 753,487 units) sold more than the top polyphonic.
There were five mastertones which broke the one million unit mark in 2006. It’s interesting to note that there is no correlation between the top mastertone chart and the top polyphonic chart, indicating a different market for each.
The top selling digital song sold just over 2 million units, but unfortunately full tracks sold over mobile were not broken out from those sold over the web.
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