Blog Post

How Apple Thinks

David Sobotta, who was Apple’s national federal sales manager in 2002, writes for The Guardian What Jobs told me on the iPhone. It is an interesting article about how Steve Jobs and Apple think through the viability of a new product line. The article boils down to

So next week, I’m sure we won’t see any kind of tablet computer from Apple. I am 99% confident we will see an Apple phone, with enhanced music capabilities and maybe a few computing features such as email and contacts synchronisation with Macs or through .Mac.

David was my supervisor when I was an Apple Campus Rep back in November 1991 through September 1992. It’s amazing how memories of things 15 years ago can fly into your head. And how small the Internet makes the world.

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