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Ex-MTV Exec’s Video Startup Raises $8M

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A niche video content company called Next New Networks (which crazily enough is already the top Google result for its incredibly generic name, sans quotations marks) has received $8 million in funding from digital media VC firm Spark Capital, according to various reports.

The company, led by former MTV Networks vice chairman Herb Scannell, looks to foster a set of niche sites, combining regular short-form video with user-generated content on the same topic, all sponsored by advertising. The aim is to be more specific than a television channel could be.

Says Next New Networks’ site:

You contribute your own videos, your comments and ideas, and we pull it together with original content to deliver a regular and dependable experience for you and the people that share your interests.

It’s all a bit fuzzy, but if the company can promote contributions of both commissioned and non-commissioned material that actually interact with each other in the same space, this could be pretty cool.