Not that big a deal since it involves a syndicated show asking responses through SMS…but it is trying to build in localization. Viewers in local markets will be able to text message answers to questions posed in the show, with the winners in each market revealed on-air at the conclusion of each show between the test run dates of Jan. 3 and 20.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post