3UK has launched its first made-for-mobile channel, GeekTV. The channel (made by Player X and already available in the UK on O2’s i-mode service) will have branded content, original IP and user-generated stuff. There’s some cross-promotion going on, with GeekTV highlighting some shows available on other 3UK channels and a GeekTV subsection on 3’s user-generated channel, SeeMeTV. The service is updated weekly and available for 49p (US$0.96) per day. (press release)
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