Outlook for Interactive Ad Spend Is Strong, With Some Big 'Ifs'

While eMarketer is expressing some doubt as to mobile entertainment’s health this year, its forecast for online ad spending in 2007 is anything but: it expects growth to exceed $20 billion.
In particular, Mediaweek points out, the top portals, Google, and top social networking hubs are likely to reap the most benefits — that is, if they can weather further co-opting by marketers, which tends diminish their value in consumers

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