While eMarketer is expressing some doubt as to mobile entertainment’s health this year, its forecast for online ad spending in 2007 is anything but: it expects growth to exceed $20 billion.
In particular, Mediaweek points out, the top portals, Google, and top social networking hubs are likely to reap the most benefits — that is, if they can weather further co-opting by marketers, which tends diminish their value in consumers
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