Technorati, Edelman deal is done

Looks like the much vaunted deal between Edelman PR and Technorati is all but done, according to Handelsblatt, a German news daily.

Wolfgang Luenenbuerger-Reidenbach, the head of online conversations at Edelman Germany (and a blogger himself), confirmed my information that both companies won’t renew their partnership which is about to run out at year end anyway.


This is not such a good December for both Technorati and Edelman. Google beat Technorati and surged ahead as the blog search leader. Edelman is dealing with the Microsoft Vista issue.

Steve Rubel from Edelman adds: “The European sites developed in French, German and Italian are operational through the end of January. Work on the Asian language sites – Korean and Chinese – has ceased. The partnership was never set to renew.”

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