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New Year’s Thoughts on Casual Gaming

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Eric Zimmerman, CEO of Gamelab (creator of the million unit-selling Diner Dash and the upcoming titles Work and Out of Your Mind) shares his thoughts on the year that was, and the year to come:

The big casual gaming news for 2006: “PopCap’s announcement of a $700,000 budget for their latest title: Bookworm Adventures. This is triple the cost of a typical downloadable game, and it signals the raising of the bar in what was once a low-budget sector of the industry.”

The big casual gaming forecast for 2007: “The ‘casual game’ space is currently untenable for publishers and developers, with major portals retaining 60-80% of each downloadable game sale. It’s time for Amazon, Google, or other large entity to shake up the space and provide a more fair pricing structure.”