Blog search leader Technorati was beaten by Google Blog Search for the first time last week, according to Hitwise. Late December statistics seem even less reliable than regular statistics, but it’s worth a mention.
Hitwise Research Director LeeAnn Prescott attributes most of Google Blog Search’s growth to a link to the service on the Google News homepage. After the link was added in October, Google Blog Search reportedly saw a 168 percent surge in market share of visits (Hitwise’s way of measuring relative traffic to websites) over the next two weeks. Google News now accounts for 60 percent of traffic to Google Blog Search.
I still find myself scratching my head when I have to remember the URL for Google Blog Search, so I’m not surprised to see direct links having such an impact. The service itself it is pretty good these days, often much fresher than Technorati.