Blog Post

Google Blog Search Passes Technorati

Blog search leader Technorati was beaten by Google Blog Search for the first time last week, according to Hitwise. Late December statistics seem even less reliable than regular statistics, but it’s worth a mention.

Hitwise Research Director LeeAnn Prescott attributes most of Google Blog Search’s growth to a link to the service on the Google News homepage. After the link was added in October, Google Blog Search reportedly saw a 168 percent surge in market share of visits (Hitwise’s way of measuring relative traffic to websites) over the next two weeks. Google News now accounts for 60 percent of traffic to Google Blog Search.

I still find myself scratching my head when I have to remember the URL for Google Blog Search, so I’m not surprised to see direct links having such an impact. The service itself it is pretty good these days, often much fresher than Technorati.

17 Responses to “Google Blog Search Passes Technorati”

  1. May be but even after 7 months both google blog search and technorati are not improved.Is fresh content the only unique thing about bloggers,i think there is a lot more undiscovered

  2. I definitely agree with you guys about relative quality, and have been using Google Blog Search on a much more regular basis lately.

    Marshall, I’ve got GBS right up there in the chrome as well, added it to my Firefox search engine toolbar. Very handy!

  3. I find that hard to believe. That said, from almost no referral traffic in the past, the last two weeks have seen a significant number of visits to my blog via Google Blog Search (about 3-4 times that of Technorati). Maybe a late December blip?