Blog Post

Verizon Goes Retail For IPTV Push

Verizon, which is rolling out its Fios IPTV service, is going the retail route: it has opened stores in shopping malls to show off its IPTV and other broadband offerings to consumers. The stores, called Verizon Experience, provide a “snazzy setting for people to toy with new gadgets, play computer games, lounge in front of high-definition TV sets and see how they’re all enhanced by FiOS,” says this AP story.
Verizon opened its 5,000-square-feet Fairfax store Dec. 15 inside Fair Oaks Mall with little ads or fanfare, and has so far opened only one other store — in Southlake, Texas, near Dallas. Both stores are located in Verizon’s most developed FiOS markets.