Mobile Content Deals: POW, Ringtones and Wrestling

–POW Entertainment (founded by comics legend Stan Lee) has gained its own channel on Sprint’s Power Vision mobile video service. (press release) More details on Sprint’s service, promoted as part of the 12 Power Days of Christmas, is here.
A 60-year old Perry Como song has topped the Billboard ringtone charts…Jingle Bells.
Ringtones are being used as product placement…Indian operator Idea has arranged to have certain ringtones in five popular soap operas play its signature tune as advertisement. Of course, this could also work to promote ringtones or songs, or just about anything. (via Ringtonia)
World Wrestling Entertainment has signed new content agreements with Orange, Heylife (a Portuguese content producer) and German broadcaster Tele5.

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