Verizon Wireless To Allow Advertising Next Month

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Verizon Wireless is taking cues from Sprint, which is doing a big mobile advertising trade campaign these days, and starting next month will allow placement of banner ads on news, weather, sports and other Internet sites on their subsribers’ mobiles. Verizon officials said their initial foray would be a cautious one: they will limit where ads can appear, and exclude certain kinds of video clips.
Not much other concrete stuff in the long NYT story, but lots of other background of why mobile advertising would take off, and/or why it won’t.
Related:
Verizon Wireless To Test Advertising in VCast; Ad Delivery Shouldn’t Be Personal
Sprint’s Forays Into Mobile Advertising

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Mark Simmons

I find this announcement by Verizon weird on a number of fronts.

Verizon already has banner ads on the news, weather, and sports sites they feature and this has been the case for as long as I can remember. For example, ESPN is running a banner ad for Pontiac right now on their home page.

Users have for sometime been able to access the Internet with their phones and I see no indication that Verizon has any control over their content.

As stated in the NYT article $150 million was spent on such advertising in 2006” much of that appears on Verizon phones.

The media has really been asleep at the switch on this one and there is a real story for MocoNews to jump on if you are so inclined.

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